Join us in Los Angeles November 8 & 9, 2019!

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Small Group
Personalized Instruction

With only a handful of students, we’ll have plenty of time to answer your questions to help you learn exactly what you hope to learn. Make friends. Meet colleagues. Learn alongside each other, with opportunities to stay connected.

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Big Agenda
Great Topics

The business of advocacy and care management will be covered from soup to nuts, as determine by you ahead of time.
See the full (potential) agenda here.

8.5 CEs for PACBoard Certification will be available.*

Convenient /
Inexpensive Location

Whether you want to drive in or fly in, we’ll make it easy with a free shuttle from the airport, discounted sleeping rooms, and discounted parking.

All sessions will be held right at the hotel.

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Pre- and Post-Bootcamp Video Conferences

We’ll meet by video conference both before and after the Bootcamp to help you prepare and to answer questions and provide updates afterwards.


All-inclusive price** for the Bootcamp
PLUS additional perks (including CEs) =

**APHA members get $75 off.


For one time in my career I sat through this most informative boot camp and was not bored or found my mind wandering. All of the information was so
relative and useful.

~ Paula M.

All in all a great event!

~ Lori B.

I’m a strong proponent of networking and utilizing skills and knowledge from many sources, this is a great example of how everyone benefits from doing so.

~ Tara B.

As someone who is taking the very first steps into remunerated advocacy, I can say my heart was as
full as my head when I left.
I look forward to attending more such camps.

~ Heidi K.

The complete list of PERKS includes:
  • Small group: up to 12 attendees
  • Two full days of instruction and discussion tailored to your choice of topics. (7 hours each day)
  • All handouts and materials including copies of presentations.
  • Lunch and snacks (breakfast is included with your hotel room)
  • Discounts on purchases of textbooks used during the Bootcamp. (Discount code provided once registration is complete.)
  • Up to 8.5 CEs for BCPA certificants*
  • One pre-Bootcamp video conference to meet your fellow attendees and discuss how we can tailor the agenda to fit your needs.
  • One post-Bootcamp video conference to follow up with any questions that come up after the Bootcamp.
  • $100 discount on future PracticeUP! Online courses (web courses only)

Learn more about each perk by choosing links at the right or below.

Invest in yourself. Invest in your success!  Join us in Los Angeles!

Bootcamp Agendas

While we have a suggested agenda – at least a starting place – YOU will be helping us schedule what it is you want to learn. During our pre-Bootcamp video call we’ll be nailing down the list of topics you want to cover across both days.

Our group will be small. The Bootcamps are tailored to you. You set the agenda! Choose from:

Business Basics:

  • Financial: capitalizing your business, budgeting and more
  • Legal: choosing your formation, understanding contracts
  • Insurance:  understanding liability, choosing your insurance
  • Ethics:  understanding advocate ethics
  • Pricing your services
  • Conversations:  talking to clients about services, asking for money, getting paid
  • Assessments: pricing, what to include, how to interview, deliverables
  • Time Tracking, Scope Creep

Marketing Your Practice:

  • Determining your target audiences, what motivates and drives them
  • Creating your messages, tailoring them to your audiences
  • Branding
  • Marketing Best Practices
  • Public Speaking
  • Becoming the Expert
  • Using the Web:  website best practices, SEO, blogging, newsletters, and more

All sessions will be led by Trisha Torrey, author of six advocacy and healthcare related books, and executive director of The Alliance of Professional Health Advocates.

*APHA’s PracticeUP! Bootcamp is approved for 8.5 CEs by the Patient Advocate Certification Board to satisfy the requirements for Board Certified Patient Advocates (BCPA), of which 2.0 of the 8.5 hours satisfy the Ethics requirements for Board Certified Patient Advocates (BCPA).

Los Angeles Bootcamp Location

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All sessions for the PracticeUP! Los Angeles Bootcamp will be held at the

Embassy Suites LAX North
9801 Airport Boulevard
Los Angeles, CA  90045
Hotel Website

Discounted rooms: On the hotel website, use this code   BMR   to see what your room rate is. You may find a better rate through other organizations you belong to (AAA, AARP) or on hotel reservations sites such as Trivago or

The hotel offers:

  • Free shuttle from the airport
  • Two-Room Suites
  • Complimentary Evening Reception
  • Free Made-to-Order Breakfast
  • Complimentary Guest Room WiFi
  • Free Day-Use parking (for those who drive in for the day but don’t stay overnight)


Frequently Asked Questions

(Terms and Conditions)

Will the Bootcamp sessions be recorded so they can be accessed later for those who cannot attend?

No, we will not record the Bootcamp sessions to share with people who cannot attend. There are two reasons we do not record them:

  1. One of the important benefits of attending the Bootcamps is networking with other advocates from around the US and Canada. The only way that benefit can be realized is by in-person attendance.
  2. Recording the sessions is very expensive. In order to afford the recording service and delivery, we would have to raise the price for the people who do attend. That does not seem fair when most people would want to listen because they didn’t attend.

If you want to learn from Bootcamp sessions, you’ll have to attend them.

Will there be additional Bootcamps that aren't listed yet on this site?

Possibly. Rather than scheduling many Bootcamps in advance (as APHA did with workshops and summits in the past) we will schedule them only one at a time. Make sure you register for email updates to keep apprised of the next one (if there is one!)

How can I purchase the discounted textbooks? I don't see a way to buy them on this site.

Discounted text book purchases are available once you have completed your registration. The discount is 30% off.

How can I keep my cost of attendance to a minimum?

There are a few things you can do to be more cost effective:

  • Register early to save on the registration fees.
  • Instead of charging the registration fees to your credit card, you can use 0% financing at Paypal (subject to credit approval).
  • Check out strategies for finding inexpensive airfare.
  • If you don’t already own the textbooks we’ll be using, then you will have two options:

a. if you are an APHA member, you will be able to use the APHA purchase discount (linkable from your membership dashboard.)

b. You’ll be able to purchase the books at the PracticeUP! Discount after you have registered and paid for the Bootcamp.

Both those options are less expensive than purchasing the books at Amazon or

If I am not a member of APHA, do I have to pay for a membership?

No. But APHA (The Alliance of Professional Health Advocates) members do get a substantial discount on Bootcamp registration. Check out registration pricing for more details.

Do you offer CEs (Continuing Education Units) for these events?

Yes. We offer 8.5 CEs for those who are working to maintain the BCPA certification, including 2 ethics CEs.

What is the dress code for the Bootcamp sessions?

Be comfortable! We expect people will be dressed in anything from business casual, to comfy jeans, to country-club chic. Tattoos and piercings optional.

May I pay by check or money order instead of using a credit card?

Yes. If you prefer to pay by check or money order, please email us instead of filling out the registration form since it can’t be submitted without payment.  We’ll capture the info we need from you and will provide you with mailing information.

Important: you must give your check time to clear. If you want to pay for Early Registration, it MUST ARRIVE BY THE EARLY REGISTRATION DEADLINE DATE or you will be assessed the additional cost of the later registration. No exceptions!

Do you have a Refund Policy?

We recognize that sometimes things happen, and life gets in the way, and therefore you may need to cancel your reservation.

With that in mind, we do offer refunds that are based on how far in advance of the Bootcamp you must cancel.


As new questions come in, we’ll answer them here.

If you have a question, please send it along to us.