general business

Here a Hacker, There a Hacker – How Hackers Will Affect Your Practice (Even if You Don’t Think They Can)

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Practice UP! Homepage

… Everywhere a hacker, hacker! And if you think you and your practice aren’t affected by hackers, there is one way you could be, without even realizing it. Hackers are experts at getting inside website code, and they do it constantly. In fact, on any given day, among PracticeUP! websites and sister websites, hacking attempts are made hundreds of times EACH DAY. Hackers are typically trying to accomplish a few things: Steal credit card information. Steal identity information including not […]

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Don’t Lose the Contact Needle in Your Website Haystack

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needle in a promotional haystack

Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose? Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow!  Perfect!  But you search and search and don’t see a phone number. In fact, the links

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Emailing to Groups – What Is or Isn’t Kosher

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avoid sending spam

Last week, my neighbor sent an email to a group of almost 50 people. She asked us to donate to a specific charity in honor of a neighbor who had died because she thought it would be a nice thing to do. She wanted them all to send their checks, made out to her. She would cash them and send one large donation. There are so many things wrong with her method! As well-meaning as she was, she now has

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Ask and Track – a Simple Trick to Save Time or Money

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track your marketing

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week. A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200

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