Does the idea of sending a regular email newsletter to your small group of contacts make you cringe? Maybe you would rather pull out all your fingernails?
That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter! And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world.
A quick disclaimer: what I’m not going to do today is to show you how to set up a true opt-in, opt-out newsletter sending system. I’ve added links below that can help you get started with those aspects. (You must be an APHA member to access them.)
What I will teach you is the easiest way in the world to add newsletter content your clients and potential clients will be interested in reading, so they will look forward to opening your newsletter each time it arrives in their inbox. Further, they may forward it to someone else, or share your info in some way because (ta da!) they remembered you are there to help them… which, of course, is the entire purpose of doing a newsletter to begin with.