professionalism

How Building Your Practice Can Be as Simple as Answering “Why?”

1 Comment / 4 minutes of reading
making a to-do list

A recent article in Inc. Magazine caught my eye. Science Says Add Just 1 Element to Your To-Do List to ‘Remarkably’ Improve Your Success Rate Just one element? Well, yes, although it’s maybe a wee bit more complicated than that. Yet, it is a simple idea, and easy enough to try out for a little while to see if it helps us get where we want to go. For those of us in the habit of creating To-Do lists regularly, […]

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Turn Criticism Into Gold

1 Comment / 4 minutes of reading

One of the things I recommend to all advocates is that they survey their clients after their work is complete, and ask them for testimonials to add to their directory listings. The feedback they receive is gold.    But gold doesn’t mean it’s all hearts-and-flowers!  I heard recently from an advocate (I’ll call her Zelda) who has always heard wonderful things from her clients. They most often regale her with positivity, thanks, and a claim that they worship the ground

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Do You Make These Simple, Very Unprofessional, Errors?

3 Comments / 3 minutes of reading
scream

There are simple spelling or usage errors that advocates make – frequently! – that scream “UNPROFESSIONAL!” Do you make them? I have seen them in emails, on discussion boards, even on brochures and websites! Granted – they are common errors, and it’s entirely possible that potential clients or their loved ones would not realize they are errors. But if this sort of “small” detail escapes you, and someone knows it, what does it say about your attention to detail? What

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Making Sure Potential Clients Can’t Phone You

1 Comment / 3 minutes of reading
make your phone number easy to read

…. say what? I hope that title caught your attention. You’re thinking, “Woops! She didn’t check her title for errors!” But yes, I did check. I created a title that would catch your attention because chances are you are guilty of the very point I’m going to raise today. For the third time in the past month, I received a phone call from someone who was desperate to find an advocate.  As I always do, I patiently explained to her

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Saving Your Practice (and Sleeping at Night)

Leave a Comment / 5 minutes of reading
websites disappeared

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way. It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing. I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as

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