The Folly of a Free Consultation

samples of juice

In the past few days I’ve had occasion to check out more than one dozen websites created by advocates and care managers. Of those sites, all but two offered a “Free Consultation.” Say it ain’t so! Why? Because the great majority of these free consultation offers simply pave the road to failure. I know… most advocates and care managers who are new to business think that a “free sample” will convince people to work with them, sign a contract, send …

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Aye, Aye, Aye – Don’t Begin with “I”!

fudge

One of the simplest and most important rules to effective marketing is one that is broken most frequently by advocates who don’t really understand a few marketing basics. Yet, it’s among the simplest to understand once it’s explained. Further, it’s quite easy to fix. Good, effective marketing is always about seeing the world through the eyes of our target audiences. What we tell them should be focused on THEM and THEIR needs, framed as the benefits to working with us. …

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HIPAA or PIPEDA at Your Fingertips

potholes

For all its good intentions, HIPAA (known as PIPEDA in Canada) is a pain in the backside. Yes, granted, what it’s intended to do is keep personal health/ medical information safe and away from the eyeballs and datasets it shouldn’t be seen in – a good thing. But of course, as we all know, the road to heaven is paved with all those good intentions… and here we are 25 and 20 years after their implementation, and that heaven-bound road …

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How Building Your Practice Can Be as Simple as Answering “Why?”

making a to-do list

A recent article in Inc. Magazine caught my eye. Science Says Add Just 1 Element to Your To-Do List to ‘Remarkably’ Improve Your Success Rate Just one element? Well, yes, although it’s maybe a wee bit more complicated than that. Yet, it is a simple idea, and easy enough to try out for a little while to see if it helps us get where we want to go. For those of us in the habit of creating To-Do lists regularly, …

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In How Many Directories Should You and Your Practice Be Listed?

yellow pages directories

I know – this one sounds a little like asking how many advocates it takes to screw in a lightbulb, right? Well no. It’s not exactly the same question. But I do have the answer to THAT question below. Don’t peak! Read this post first. One of the keys to success for any care management or advocacy practice or individual is to be found by the people who need you. Of course, that requires good marketing. And most of good …

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