In How Many Directories Should You and Your Practice Be Listed?

yellow pages directories

I know – this one sounds a little like asking how many advocates it takes to screw in a lightbulb, right? Well no. It’s not exactly the same question. But I do have the answer to THAT question below. Don’t peak! Read this post first. One of the keys to success for any care management or advocacy practice or individual is to be found by the people who need you. Of course, that requires good marketing. And most of good …

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Turn Criticism Into Gold

One of the things I recommend to all advocates is that they survey their clients after their work is complete, and ask them for testimonials to add to their directory listings. The feedback they receive is gold.    But gold doesn’t mean it’s all hearts-and-flowers!  I heard recently from an advocate (I’ll call her Zelda) who has always heard wonderful things from her clients. They most often regale her with positivity, thanks, and a claim that they worship the ground …

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Do You Make These Simple, Very Unprofessional, Errors?

scream

There are simple spelling or usage errors that advocates make – frequently! – that scream “UNPROFESSIONAL!” Do you make them? I have seen them in emails, on discussion boards, even on brochures and websites! Granted – they are common errors, and it’s entirely possible that potential clients or their loved ones would not realize they are errors. But if this sort of “small” detail escapes you, and someone knows it, what does it say about your attention to detail? What …

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Making Sure Potential Clients Can’t Phone You

make your phone number easy to read

…. say what? I hope that title caught your attention. You’re thinking, “Woops! She didn’t check her title for errors!” But yes, I did check. I created a title that would catch your attention because chances are you are guilty of the very point I’m going to raise today. For the third time in the past month, I received a phone call from someone who was desperate to find an advocate.  As I always do, I patiently explained to her …

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Saving Your Practice (and Sleeping at Night)

websites disappeared

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way. It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing. I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as …

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