Use the Calendar for Your Marketing

This is October. It appears the world has turned PINK in the name of breast cancer… as if someone spilled a lifetime supply of Pepto Bismol and it coated the world.

The breast cancer PWB (powers that be) have done a remarkable job with this branding of pink and breast cancer since their first year of pink in 1985. All that PINK does an extraordinary job of raising awareness for breast cancer research and its fundraising.

And thus – October spells “breast cancer.”

So what does that have to do with your advocacy practice? 

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Here a Hacker, There a Hacker – How Hackers Will Affect Your Practice (Even if You Don’t Think They Can)

… Everywhere a hacker, hacker!

And if you think you and your practice aren’t affected by hackers, there is one way you could be, without even realizing it.

Hackers are experts at getting inside website code, and they do it constantly. In fact, on any given day, among PracticeUP! websites and sister websites, hacking attempts are made hundreds of times EACH DAY.

Hackers are typically trying to accomplish a few things:

  • Steal credit card information.
  • Steal identity information including not just names, phone numbers, and addresses, but email addresses, passwords, and answers to security question answers (like “your mother’s maiden name”).
  • Inject code into a site so the site links to malicious websites that will steal these sorts of information.
  • Inject malicious code called keyloggers into a site which steal personal information from forms or purchases as they are being made.
  • Change information on a site for other nefarious reasons like ruining reputations.
  • … and others.

Until now, the common wisdom among those who offer websites with no forms or products to sell has been that hackers would never bother them because – what did they offer that hackers would care about?

But today, in almost 2020, that wisdom has taken a hit.

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Non-Profit – Rarely the Right Choice for Your Practice

Not a week goes by when a new advocate tells me he or she plans to establish their new advocacy practice as a non-profit organization.

“Why do you think you want to establish your practice as a non-profit?” I ask.

“Because then I won’t have to ask patients for money,” is the nonsensical response.

“Then where will your money come from?” I continue. “How will you sustain your business?”

….crickets….. then…..

“That’s why I called (or wrote to) you!”

Yikes.

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Don’t Lose the Contact Needle in Your Website Haystack

Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose?

Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow!  Perfect!  But you search and search and don’t see a phone number. In fact, the links on the website don’t indicate where you can go to find contact information at all. You finally arrive at a page with a contact form you can fill out.

Experience #2:  Your search also comes up with Attorney Option #2’s website. It’s not pretty. In fact it even looks a little dated. You do see that this attorney also supports small businesses. And – large and clear on that homepage – you see this attorney’s phone number. There is also a link to “Contact Us” right at the top of the page which takes you to a map to her office and a contact form.

So which one, to you, is the better experience?

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Emailing to Groups – What Is or Isn’t Kosher

Last week, my neighbor sent an email to a group of almost 50 people. She asked us to donate to a specific charity in honor of a neighbor who had died because she thought it would be a nice thing to do. She wanted them all to send their checks, made out to her. She would cash them and send one large donation.

There are so many things wrong with her method! As well-meaning as she was, she now has people angry with her for several reasons. NOT because she was trying to spread generosity, but because the way she did it was so questionable.

I realized it was a good topic for our TIPS because you never want to make a similar mistake! Both her message and the mechanics were problematic. So let’s take a look.

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