HIPAA or PIPEDA at Your Fingertips

potholes

For all its good intentions, HIPAA (known as PIPEDA in Canada) is a pain in the backside. Yes, granted, what it’s intended to do is keep personal health/ medical information safe and away from the eyeballs and datasets it shouldn’t be seen in – a good thing. But of course, as we all know, the road to heaven is paved with all those good intentions… and here we are 25 and 20 years after their implementation, and that heaven-bound road …

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How Building Your Practice Can Be as Simple as Answering “Why?”

making a to-do list

A recent article in Inc. Magazine caught my eye. Science Says Add Just 1 Element to Your To-Do List to ‘Remarkably’ Improve Your Success Rate Just one element? Well, yes, although it’s maybe a wee bit more complicated than that. Yet, it is a simple idea, and easy enough to try out for a little while to see if it helps us get where we want to go. For those of us in the habit of creating To-Do lists regularly, …

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In How Many Directories Should You and Your Practice Be Listed?

yellow pages directories

I know – this one sounds a little like asking how many advocates it takes to screw in a lightbulb, right? Well no. It’s not exactly the same question. But I do have the answer to THAT question below. Don’t peak! Read this post first. One of the keys to success for any care management or advocacy practice or individual is to be found by the people who need you. Of course, that requires good marketing. And most of good …

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Turn Criticism Into Gold

One of the things I recommend to all advocates is that they survey their clients after their work is complete, and ask them for testimonials to add to their directory listings. The feedback they receive is gold.    But gold doesn’t mean it’s all hearts-and-flowers!  I heard recently from an advocate (I’ll call her Zelda) who has always heard wonderful things from her clients. They most often regale her with positivity, thanks, and a claim that they worship the ground …

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Do You Make These Simple, Very Unprofessional, Errors?

scream

There are simple spelling or usage errors that advocates make – frequently! – that scream “UNPROFESSIONAL!” Do you make them? I have seen them in emails, on discussion boards, even on brochures and websites! Granted – they are common errors, and it’s entirely possible that potential clients or their loved ones would not realize they are errors. But if this sort of “small” detail escapes you, and someone knows it, what does it say about your attention to detail? What …

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