Ask and Track – a Simple Trick to Save Time or Money

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week.

A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200 a month.

It’s worth every penny and every minute because you stay busy with new and existing clients…. right?

Maybe not!  How do you know?

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Solve the Mystery – Don’t Make Them Guess!

Not long ago, an email arrived from an advocate with a flyer attached. Her email contained one line, “I wanted you to see it. All thoughts appreciated.”

Then, a few days later, I received a voice mail message from someone else, “Call me back. 555-456-7890” 

In both cases I was reminded of my ex-husband….

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How Do You Get to (the Advocate’s Version of) Carnegie Hall?

As the punchline goes….

Practice, practice, practice!

It should not surprise you when I tell you that convincing a potential client to sign a contract to work with you requires the same thing: practice, practice, practice.

I hear from so many new, wannabe advocates that they just can’t get a client to sign a contract, or they just hate asking for money and oh – yes! I do understand that!  Making those requests can be quite uncomfortable when doing so hasn’t been something you’ve ever had to do before. That’s for sure.

But there is a way you can get past that hurdle, become more comfortable with it, and move on to grow your successful advocacy or care management business.

Practice! OK, admittedly, easier said than done.

But, I’m here to make it easier for you with a 4-word piece of advice to do that.

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A Third Ba-a-a-ad Habit (with a Simple Fix)

Over the past two weeks we’ve taken a look at a couple of bad habits that often come into play during a first conversation with a potential client, and some alternatives that will work far better:

Overcoming Ba-a-a-ad Habits That Sabotage Your Success – this bad habit addresses being way too helpful.

Another Ba-a-a-ad Habit That Will Sabotage Your Success – this one looks at the bad, bad idea of answering the “how much do you charge?” question with an hourly rate.

This third ba-a-ad habit is the easiest of all to fix. The only challenge is figuring out when to inject it into the conversation you have with a potential new client.

So what is Ba-a-a-d Habit #3?

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Another Ba-a-a-ad Habit That Will Sabotage Your Success

A week ago we took a look at the first of three ba-a-a-d habits, one that gets in the way of a new advocate’s success.

I say “new” advocate because, without learning to overcome that bad habit, an independent advocate won’t be in business long enough to become an old… er…. more experienced and successful health or patient advocate or care manager. Sounds dire, right? Yeah. It’s that ba-a-ad.

This week we’re going to take a look at a second ba-a-ad habit; one that has become an “aha!” moment for more than one advocate – even one who has been moderately successful before learning this great tip.

The second bad habit is this:

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