Making Sure Potential Clients Can’t Phone You

make your phone number easy to read

…. say what? I hope that title caught your attention. You’re thinking, “Woops! She didn’t check her title for errors!” But yes, I did check. I created a title that would catch your attention because chances are you are guilty of the very point I’m going to raise today. For the third time in the past month, I received a phone call from someone who was desperate to find an advocate.  As I always do, I patiently explained to her …

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Saving Your Practice (and Sleeping at Night)

websites disappeared

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way. It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing. I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as …

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The Easiest Newsletter in the World


Does the idea of sending a regular email newsletter to your small group of contacts make you cringe?  Maybe you would rather pull out all your fingernails?  That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter!  And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world. A quick disclaimer: what I’m not going to do today …

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How to Ruin Your Own Advocacy Practice Success

image - dying elderly woman

Miranda has been an independent patient advocate for about five years, highly successful, and lauded for her excellent work and leadership in eldercare advocacy. But the key to today’s post is the past tense “has been” – which isn’t the same as “is.” And there’s the rub.

Plant One Seed a Day to Grow Your Practice

plant one see every day

Depending on your location, your garden may already be planted for the summer, or maybe it has just made it into the ground. Now the summer of TLC lies before you… and hopefully some cooperation from Mother Nature. Today’s tip is a great way to grow a client garden that won’t rely on Mother Nature to yield huge dividends. I’m going to encourage you to develop a simple habit that will take you no more than a few minutes a …

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