Even before advocacy began to coalesce as a profession, back when “patient empowerment” was still a very new concept, when most medical professionals went about their business of telling patients what to do, knowing those patients would snap their heals, salute, and do it! …
It was 2007, which I’ll remind you was also pre-healthcare reform in the US… even before Barack Obama was elected, not yet the author of Obamacare. Google had been around for a few years by then, and patients were learning how to do web searches to learn about diagnoses, treatments, providers, medical research, and more.
Back in those days there was a doctor named Scott Haig who DARED call a patient who had googled him a “brainsucker.” He did so very publicly – in Time Magazine – in a disdainful tirade where he made it clear how absolutely SUPERIOR he was to all patients, and to a particular patient, named Susan. (This is when you were expected to kiss his feet.)
You meet with a new client, and he asks you to show him how you track your client work online. He works in web development, and he’s curious about how such an application works.
So why not? Knowing you can protect your clients’ identities… it’s a bonding opportunity!
Of course, the application, since it’s located in the cloud* comes right up on your tablet. But – frustratingly! – you don’t remember your password and you can’t log in. You try a few times. You get locked out. You have to apologize. You’re a little embarrassed.
(And he wonders silently what would happen if you couldn’t log in during an appointment when you needed access? Is he making the right choice?)
Ouch. Not a good situation.
Have you ever noticed the initials after someone’s name?
Jane Smith, PhD
John Smith, BSRN, CCM
Jeremiah Smith, BCPA
Jenny Smith, MD, FACS
… or hundreds of others!
What do those initials tell you? They actually tell you much more than you might think.
As business owners, there are several tasks that need to be handled as the new year rolls around. If you are a new business owner, you may – or may not – have a list of To Dos like I do.
Here are some examples, including one seemingly tiny detail that so often gets overlooked, but can be totally off-putting to anyone who sees it.
On January 1, repeating each year on my calendar, my list of tasks includes things like:
I’m sure it seems as impossible to you as it does to me that we are almost into 2020. It’s seems like “Y2K” was just a blink of an eye ago – and here we are two decades later.
Many of us are thinking about how we’ll live our lives differently in 2020 than we have in years prior. So I thought I’d share with you some of the best advice I have received in years – something I’ve worked hard to implement, and have found that it has totally paid off. I hope it works as well for you as it has for me.