Short and to the point today, as we continue to deal with coronavirus, both for our clients, and for keeping our practices afloat…
Of course, it may give a whole new meaning to VIRAL MARKETING! (so to speak!)
Be that as it may… run, don’t walk, to your AdvoConnection profile, or website, or even your social media profiles, and…
People ask me frequently how it is I can be so organized, or how is it I get so much done. The answer is simple: my calendar.
Granted, my calendar – see above – looks like a mess! I use an Outlook calendar and can see one day at a time, or one week, or one month.
But it’s really not a mess at all. In fact, my calendar is OH SO useful. Because everything is recorded on it – and I do mean everything. From appointments, to reminders, to much of my to-do list. Everything.
I don’t leave anything to my memory that can be recorded on my calendar. Virtually nothing! Anything I need to do repeatedly, or on a certain date, or at a certain time, or even that just needs a memory jog – is on my calendar. That leaves room in my brain for important things as needed.
Today I invite you to begin doing the same. Here are some examples:
Even before advocacy began to coalesce as a profession, back when “patient empowerment” was still a very new concept, when most medical professionals went about their business of telling patients what to do, knowing those patients would snap their heals, salute, and do it! …
It was 2007, which I’ll remind you was also pre-healthcare reform in the US… even before Barack Obama was elected, not yet the author of Obamacare. Google had been around for a few years by then, and patients were learning how to do web searches to learn about diagnoses, treatments, providers, medical research, and more.
Back in those days there was a doctor named Scott Haig who DARED call a patient who had googled him a “brainsucker.” He did so very publicly – in Time Magazine – in a disdainful tirade where he made it clear how absolutely SUPERIOR he was to all patients, and to a particular patient, named Susan. (This is when you were expected to kiss his feet.)
You meet with a new client, and he asks you to show him how you track your client work online. He works in web development, and he’s curious about how such an application works.
So why not? Knowing you can protect your clients’ identities… it’s a bonding opportunity!
Of course, the application, since it’s located in the cloud* comes right up on your tablet. But – frustratingly! – you don’t remember your password and you can’t log in. You try a few times. You get locked out. You have to apologize. You’re a little embarrassed.
(And he wonders silently what would happen if you couldn’t log in during an appointment when you needed access? Is he making the right choice?)
Ouch. Not a good situation.
Have you ever noticed the initials after someone’s name?
Jane Smith, PhD
John Smith, BSRN, CCM
Jeremiah Smith, BCPA
Jenny Smith, MD, FACS
… or hundreds of others!
What do those initials tell you? They actually tell you much more than you might think.