marketing and client acquisition

Case Matters

Aha! I am guessing that you, as a health or patient advocate or care or even CASE manager, think this tip will address just that – case management – how you plan, handle, and track the work you do throughout a single patient’s case.

True?

Aha again! No! That’s not it.

Not that those things aren’t important – they most certainly are. In fact, all that planning, handling, and tracking is vitally important to the success of your work, and the improved outcomes of your client, and should be documented very carefully.

But that’s not today’s topic… today’s topic is just what the title says – it’s about case. In CASE you are confused…

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Great Promo: Getting a Heads UP! on Journalist Requests

One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately.

That sounds too easy, right?  “Oh sure. Like they are going to contact me and I’m going to answer them?”

Well – kind of.  At least it’s not much harder than that!

Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every subject imaginable, including health and medical care, the healthcare system, specific diseases or treatments, the horrors of medical care, the cost of healthcare, and other topics that PracticeUP! readers are knowledgeable about. Especially in a world of the 24/7 news cycle, all media wants to respond to the news immediately, or go in-depth on subjects that will garner their followers’ interest.

So the question isn’t about whether there is opportunity to be quoted or featured. The question is only – how can you make sure they know to talk to you? 

The simple answer is that you want to be notified, or want access to requests that address your specific expertise. You want a heads up when you are the right person to talk to the journalist.

I know of two different ways you can do that – both very simple:

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The Third Question to Ask a Prospective Client

A few months ago we looked at the FIRST question to ask a prospective client.  That first question is actually a self-defense move; making sure you aren’t getting yourself into a problem with someone who has been advocate-hopping and avoiding payment.

Find that First Question to Ask a Prospective Client

The second question to ask them is their first name. Yes. Just their first name at first, so they won’t think you are trying to delve into their personal business, or their situation too far, before they are ready. Should the call progress and you know they’ll be comfortable sharing their last name, too, then it will be time to ask more.

And then – Question #3 – this is a question to help you too!  Asking this question, and getting an accurate-as-possible answer can help you save time, money, and frustration.

What’s that question?

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The Solution to the Paralysis of Analysis

Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis

Wow!  What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap.

So let’s take a look at that leap…

Yes – it’s a biggie!  And while it’s not to be taken lightly, there are some truths that might help you take the leap.

First – let’s define it:

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Be Your Own Billboard

You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful.

But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be!

They see a person who looks like any other generic person. Your mission should be to improve that impression.

So how can you be your own billboard? The person who becomes recognized as more than a generic person? In this case, I’m thinking about some of the ways you can showcase your brand physically. 

No, not real highway billboards. And no, no one is asking you to wear sandwich boards!

Rather, these are ways of showcasing your name and brand personally, beyond online, or even on business cards….

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