marketing and client acquisition

You know who they are because they are all over the TV, and billboards, too – ad nauseum – by the dozens, depending on the population size of the area you live in. In our area, there are at least a dozen different “personal injury” lawyers parading by us on TV commercials in any given week. I also see them on billboards, and on the sides of city busses. My reaction is always mixed – marveling at how many of […]

Years ago, I worked with the staff at a large primary care practice teaching them some basic customer service-type skills to help them better manage their patients and, frankly, improve their own job satisfaction, too. Nurses, receptionists, the referral and billing groups – clinical and non-clinical staff attended. We made lists of patient complaints, then worked together to develop some simple and no-cost approaches they could use to reduce complaints. I then asked them to begin implementing some of those