marketing and client acquisition

The Easiest Newsletter in the World

Does the idea of sending a regular email newsletter to your small group of contacts make you cringe?  Maybe you would rather pull out all your fingernails? 

That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter!  And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world.

A quick disclaimer: what I’m not going to do today is to show you how to set up a true opt-in, opt-out newsletter sending system. I’ve added links below that can help you get started with those aspects. (You must be an APHA member to access them.)

What I will teach you is the easiest way in the world to add newsletter content your clients and potential clients will be interested in reading, so they will look forward to opening your newsletter each time it arrives in their inbox.  Further, they may forward it to someone else, or share your info in some way because (ta da!) they remembered you are there to help them…  which, of course, is the entire purpose of doing a newsletter to begin with.

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Plant One Seed a Day to Grow Your Practice

Depending on your location, your garden may already be planted for the summer, or maybe it has just made it into the ground. Now the summer of TLC lies before you… and hopefully some cooperation from Mother Nature.

Today’s tip is a great way to grow a client garden that won’t rely on Mother Nature to yield huge dividends. I’m going to encourage you to develop a simple habit that will take you no more than a few minutes a day, and will help you build your clientele for your advocacy practice.

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Your Location – an Important Part of Your Web Presence

Over the last many weeks, as more and more people have added themselves to the AdvoConnection Directory (a smart move as we begin to come out of pandemic isolation knowing people need advocates to help them get the care they needed that was put on a shelf for the duration) I have been reviewing many advocate websites, one of the criteria required for being listed in the directory.

I’ve noticed something unusual – making it a great topic for this tip.

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Pandemic! Improve Your Service to Clients and Grow Your Practice

We hope you took our last to tip heart, Home Schooling for Advocates and Care Managers, and have sprung into action.

Since then, we have launched our newest course here at PracticeUP! Online:  Pandemic! Take Care of Clients, Preserve and Grow Your Practice… 

It’s free!  Further, you can earn CEs for taking it, too… 

So why wouldn’t you want to take this course? Here are a few details:

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