marketing and client acquisition

An Important – and Immediate – Pandemic-Related Marketing “Must-Do” for Advocates and Care Managers

Updated 3/26/20

Short and to the point today, as we continue to deal with coronavirus, both for our clients, and for keeping our practices afloat…

Of course, it may give a whole new meaning to VIRAL MARKETING! (so to speak!)

Be that as it may…  run, don’t walk, to your AdvoConnection profile, or website, or even your social media profiles, and…

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End-of-Year Clean Up, and a Tiny Detail That Speaks Volumes

As business owners, there are several tasks that need to be handled as the new year rolls around. If you are a new business owner, you may – or may not – have a list of To Dos like I do.

Here are some examples, including one seemingly tiny detail that so often gets overlooked, but can be totally off-putting to anyone who sees it.

On January 1, repeating each year on my calendar, my list of tasks includes things like:

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Serchers Cant Spel – Let’s Make That Fact Work for Us!

As someone who was raised on the importance of spelling, the fact that correct spelling seems to have gone the way of the dinosaurs is a frustration!

Further:

  • We work in a world of medical words which can challenge the ability to spell.
  • Everyone is in a hurry, so rarely do people spell check their own writing. (And yes, I’m as guilty of that as anyone.)
  • Device text – meaning tiny keyboards and/or autocorrect – makes some communications impossible to decipher because spelling is either incorrect, or corrected to the wrong word.*
  • Acronyms are a problem, too – further exacerbated by autocorrect of acronyms. 

What a mess.  However!

While the writer and speller in me is appalled, the web developer in me says “Hey!  Let’s use this information to our benefit!”

So today’s tip will show you how to do that.

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If Prospective Clients Go Cross-eyed They Won’t Hire You

Does your practice focus on working with an older folks?  Patients, caregivers, adult children… If your work or marketing targets people over the age of 50 or 55, then this tip is for you.

Because… you may be sending them away without even realizing how or why – or importantly – what you can do instead.

Here’s why:

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Let Others Sing Your Praises

When I have a good meal at a restaurant, I leave a good tip. I remember back to my college days when I waited tables between classes and studying… I know how much a good tip meant to me then. You may have had the same experience!

When we work with clients to provide life, health, and money-saving service, they don’t leave us a tip, of course. We bill them, and they pay us. But for most, their gratitude goes so far beyond what paying the bill can ever relay. That gratitude is sometimes shared in a phone conversation, or by a personal note, or even when they pass on our business cards to friends and family.

Further, most would do anything they could to thank you in a much grander way than just a quick thank you

So let’s tap into that wish.

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