marketing and client acquisition

Be Your Own Billboard

You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful.

But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be!

They see a person who looks like any other generic person. Your mission should be to improve that impression.

So how can you be your own billboard? The person who becomes recognized as more than a generic person? In this case, I’m thinking about some of the ways you can showcase your brand physically. 

No, not real highway billboards. And no, no one is asking you to wear sandwich boards!

Rather, these are ways of showcasing your name and brand personally, beyond online, or even on business cards….

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Comment on Blog Posts and Articles

One of your goals as a business / practice owner is to be sure your name becomes synonymous with excellence and expertise.  That’s true whether you’re talking about excellence and expertise for current or potential clients, or fellow advocates and care managers.

This concept supports your reputation and branding, the professionalism of your work, and the marketing of your abilities.

One way you can make your name known is by intelligent comment on other people’s blogs and articles. When you are roaming the web and learning about the healthcare system, or reading the news, or finding TIPS – often you’ll see a comment box at the bottom of the page, providing you with the ability to showcase your thoughtful response.

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Create Your Authority in Search Engines

A website is not a field of dreams!  Just because you’ve got one, doesn’t mean anyone can find it – or you.

The higher you rank in a web search engine, the more apt you are to be found by potential clients. That’s more business, and more income!  So spending a few minutes to help yourself rank higher is definitely a good use of your time.

There are many fairly simple ways you can improve your ranking in search engines. They include using specific keywords and phrases, and other SEO (Search Engine Optimization) tactics. (APHA members can find good SEO information here.)

But one of them is frequently overlooked and takes only a few minutes of your time each week. It’s called Creating Authority.

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Use a Professional Email Address

As a professional, you should be using a professional email address, not a personal or shared email address.

Good to use:  jane@janesadvocacy.com

Not good to use:  jeremysgrammy@hotmail.com  or  ilovedogs@outlook.com

Further, whenever possible, use an email address that associates with your advocacy or care management website (like “janesadvocacy.com” found above) rather than using an email address available to anyone and everyone.

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