Use the Calendar for Your Marketing

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calendar

This is October. It appears the world has turned PINK in the name of breast cancer… as if someone spilled a lifetime supply of Pepto Bismol and it coated the world. The breast cancer PWB (powers that be) have done a remarkable job with this branding of pink and breast cancer since their first year of pink in 1985. All that PINK does an extraordinary job of raising awareness for breast cancer research and its fundraising. And thus – October […]

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Here a Hacker, There a Hacker – How Hackers Will Affect Your Practice (Even if You Don’t Think They Can)

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Practice UP! Homepage

… Everywhere a hacker, hacker! And if you think you and your practice aren’t affected by hackers, there is one way you could be, without even realizing it. Hackers are experts at getting inside website code, and they do it constantly. In fact, on any given day, among PracticeUP! websites and sister websites, hacking attempts are made hundreds of times EACH DAY. Hackers are typically trying to accomplish a few things: Steal credit card information. Steal identity information including not

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Non-Profit – Rarely the Right Choice for Your Practice

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dollar with googly eyes

Not a week goes by when a new advocate tells me he or she plans to establish their new advocacy practice as a non-profit organization. “Why do you think you want to establish your practice as a non-profit?” I ask. “Because then I won’t have to ask patients for money,” is the nonsensical response. “Then where will your money come from?” I continue. “How will you sustain your business?” ….crickets….. then….. “That’s why I called (or wrote to) you!” Yikes.

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Don’t Lose the Contact Needle in Your Website Haystack

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needle in a promotional haystack

Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose? Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow!  Perfect!  But you search and search and don’t see a phone number. In fact, the links

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Emailing to Groups – What Is or Isn’t Kosher

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avoid sending spam

Last week, my neighbor sent an email to a group of almost 50 people. She asked us to donate to a specific charity in honor of a neighbor who had died because she thought it would be a nice thing to do. She wanted them all to send their checks, made out to her. She would cash them and send one large donation. There are so many things wrong with her method! As well-meaning as she was, she now has

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