branding and reputation

Do You Make These Simple, Very Unprofessional, Errors?

There are simple spelling or usage errors that advocates make – frequently! – that scream “UNPROFESSIONAL!”

Do you make them?

I have seen them in emails, on discussion boards, even on brochures and websites!

Granted – they are common errors, and it’s entirely possible that potential clients or their loved ones would not realize they are errors.

But if this sort of “small” detail escapes you, and someone knows it, what does it say about your attention to detail? What does it say about your level of professionalism when you get obvious care management or advocacy-related terms, spellings, or usage wrong? Nothing good, I assure you.



Saving Your Practice (and Sleeping at Night)

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way.

It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing.

I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as “the cloud”.

My business was growing. The web was booming! And I never gave “security” a moment’s thought, until…



Plant One Seed a Day to Grow Your Practice

Depending on your location, your garden may already be planted for the summer, or maybe it has just made it into the ground. Now the summer of TLC lies before you… and hopefully some cooperation from Mother Nature.

Today’s tip is a great way to grow a client garden that won’t rely on Mother Nature to yield huge dividends. I’m going to encourage you to develop a simple habit that will take you no more than a few minutes a day, and will help you build your clientele for your advocacy practice.



Your Location – an Important Part of Your Web Presence

Over the last many weeks, as more and more people have added themselves to the AdvoConnection Directory (a smart move as we begin to come out of pandemic isolation knowing people need advocates to help them get the care they needed that was put on a shelf for the duration) I have been reviewing many advocate websites, one of the criteria required for being listed in the directory.

I’ve noticed something unusual – making it a great topic for this tip.


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