branding and reputation

Be Professional AND Safe

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When someone is desperate, afraid, frustrated, and therefore, possibly angry, they sometimes make choices that turn out to be dangerous to themselves and others. Smart advocates know that those descriptors can easily fit patients who feel as if there is no hope and no way forward.  Their plight may also be exacerbated if they are dependent on drugs they can no longer take (especially opioids) or if they feel as if there is a treatment that MIGHT help, but they […]

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The Solution to the Paralysis of Analysis

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Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis Wow!  What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap. So let’s take a look at that leap… Yes – it’s a biggie!  And while it’s not to be taken lightly,

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Be Your Own Billboard

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You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful. But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be! They see a person who looks like any

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Comment on Blog Posts and Articles

Leave a Comment / 2 minutes of reading
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One of your goals as a business / practice owner is to be sure your name becomes synonymous with excellence and expertise.  That’s true whether you’re talking about excellence and expertise for current or potential clients, or fellow advocates and care managers. This concept supports your reputation and branding, the professionalism of your work, and the marketing of your abilities. One way you can make your name known is by intelligent comment on other people’s blogs and articles. When you

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