branding and reputation

Saving Your Practice (and Sleeping at Night)

websites disappeared

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way. It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing. I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as …

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How to Ruin Your Own Advocacy Practice Success

image - dying elderly woman

Miranda has been an independent patient advocate for about five years, highly successful, and lauded for her excellent work and leadership in eldercare advocacy. But the key to today’s post is the past tense “has been” – which isn’t the same as “is.” And there’s the rub.

Plant One Seed a Day to Grow Your Practice

plant one see every day

Depending on your location, your garden may already be planted for the summer, or maybe it has just made it into the ground. Now the summer of TLC lies before you… and hopefully some cooperation from Mother Nature. Today’s tip is a great way to grow a client garden that won’t rely on Mother Nature to yield huge dividends. I’m going to encourage you to develop a simple habit that will take you no more than a few minutes a …

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Your Location – an Important Part of Your Web Presence

be sure to add your location to your website

Over the last many weeks, as more and more people have added themselves to the AdvoConnection Directory (a smart move as we begin to come out of pandemic isolation knowing people need advocates to help them get the care they needed that was put on a shelf for the duration) I have been reviewing many advocate websites, one of the criteria required for being listed in the directory. I’ve noticed something unusual – making it a great topic for this …

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Pandemic! Improve Your Service to Clients and Grow Your Practice

Pandemic! online course image

We hope you took our last to tip heart, Home Schooling for Advocates and Care Managers, and have sprung into action. Since then, we have launched our newest course here at PracticeUP! Online:  Pandemic! Take Care of Clients, Preserve and Grow Your Practice…  It’s free!  Further, you can earn CEs for taking it, too…  So why wouldn’t you want to take this course? Here are a few details:

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