education and skill building

When Cache Gets In Your Way

hiding under the bed

Do you think that title has a typo in it? It doesn’t! In fact, this post is totally UNrelated to “cash” – or money. Instead today we’re looking at a cache – a hiding place – or a noun defined as “a hidden or inaccessible place.” (As in hiding under the bed!) Now, as a patient or health advocate, you may think that such a term would relate to HIPAA or medical records, and in some TIPS, that might be […]

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Launching Your Practice with Your MVP (Probably NOT What You Think!)

MVP Minimum Viable Product

Anyone who helps a patient get what they need from the healthcare system is an MVP (Most Valuable Person!), especially in the eyes of patients and their loved ones. That’s probably the MVP you thought would be the subject of this post. Nope! Instead, in this post I’m going to feature a business concept called MVP, used by start-up businesses that are trying to determine when it’s time for them to launch. MVP as a Start-Up Business Concept As they

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Penny Wise, Pound Foolish, Lost Opportunity

Penny Wise dumb decisions image

I have two stories to tell you today to illustrate the reason for this tip, both of which will, hopefully, turn on that “aha!” lightbulb that resides in our heads… Story #1: The first story was told to me by a neighbor who has a son, Brian, thirty-something, who, as she explained, lacks the common sense he was born with. (To me, the jury is out on whether he was, actually, born with it at all….) Brian has made foolish

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The Folly of a Free Consultation

samples of juice

In the past few days I’ve had occasion to check out more than one dozen websites created by advocates and care managers. Of those sites, all but two offered a “Free Consultation.” Say it ain’t so! Why? Because the great majority of these free consultation offers simply pave the road to failure. I know… most advocates and care managers who are new to business think that a “free sample” will convince people to work with them, sign a contract, send

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The Easiest Newsletter in the World

newsletter

Does the idea of sending a regular email newsletter to your small group of contacts make you cringe?  Maybe you would rather pull out all your fingernails?  That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter!  And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world. A quick disclaimer: what I’m not going to do today

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