financial, money, and pricing

A Creepy, but Useful, Time and Payment Tip (in Time for Halloween!)

damaged doll

Sometimes it’s really tough to be able to estimate exactly how long work with a client will take. Especially in the early years of your practice, and in particular when a client contacts you asking you to do something you know is within your competency, but you’ve never done for a (paid) client before, it’s almost impossible to assign an accurate amount of time to the project in front of you. Without the accurate amount of time, you will probably …

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Non-Profit – Rarely the Right Choice for Your Practice

dollar with googly eyes

Not a week goes by when a new advocate tells me he or she plans to establish their new advocacy practice as a non-profit organization. “Why do you think you want to establish your practice as a non-profit?” I ask. “Because then I won’t have to ask patients for money,” is the nonsensical response. “Then where will your money come from?” I continue. “How will you sustain your business?” ….crickets….. then….. “That’s why I called (or wrote to) you!” Yikes.

Don’t Lose the Contact Needle in Your Website Haystack

needle in a promotional haystack

Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose? Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow!  Perfect!  But you search and search and don’t see a phone number. In fact, the links …

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Ask and Track – a Simple Trick to Save Time or Money

track your marketing

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week. A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200 …

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