financial, money, and pricing

Launching Your Practice with Your MVP (Probably NOT What You Think!)

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MVP Minimum Viable Product

Anyone who helps a patient get what they need from the healthcare system is an MVP (Most Valuable Person!), especially in the eyes of patients and their loved ones. That’s probably the MVP you thought would be the subject of this post. Nope! Instead, in this post I’m going to feature a business concept called MVP, used by start-up businesses that are trying to determine when it’s time for them to launch. MVP as a Start-Up Business Concept As they […]

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Penny Wise, Pound Foolish, Lost Opportunity

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Penny Wise dumb decisions image

I have two stories to tell you today to illustrate the reason for this tip, both of which will, hopefully, turn on that “aha!” lightbulb that resides in our heads… Story #1: The first story was told to me by a neighbor who has a son, Brian, thirty-something, who, as she explained, lacks the common sense he was born with. (To me, the jury is out on whether he was, actually, born with it at all….) Brian has made foolish

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The Folly of a Free Consultation

1 Comment / 4 minutes of reading

samples of juice

In the past few days I’ve had occasion to check out more than one dozen websites created by advocates and care managers. Of those sites, all but two offered a “Free Consultation.” Say it ain’t so! Why? Because the great majority of these free consultation offers simply pave the road to failure. I know… most advocates and care managers who are new to business think that a “free sample” will convince people to work with them, sign a contract, send

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An Important – and Immediate – Pandemic-Related Marketing “Must-Do” for Advocates and Care Managers

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Short and to the point today, as we continue to deal with coronavirus, both for our clients, and for keeping our practices afloat… Of course, it may give a whole new meaning to VIRAL MARKETING! (so to speak!) Be that as it may… run, don’t walk, to your AdvoConnection profile, or website, or even your social media profiles, and…

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A Creepy, but Useful, Time and Payment Tip (in Time for Halloween!)

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damaged doll

Sometimes it’s really tough to be able to estimate exactly how long work with a client will take. Especially in the early years of your practice, and in particular when a client contacts you asking you to do something you know is within your competency, but you’ve never done for a (paid) client before, it’s almost impossible to assign an accurate amount of time to the project in front of you. Without the accurate amount of time, you will probably

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