financial, money, and pricing

Non-Profit – Rarely the Right Choice for Your Practice

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dollar with googly eyes

Not a week goes by when a new advocate tells me he or she plans to establish their new advocacy practice as a non-profit organization. “Why do you think you want to establish your practice as a non-profit?” I ask. “Because then I won’t have to ask patients for money,” is the nonsensical response. “Then where will your money come from?” I continue. “How will you sustain your business?” ….crickets….. then….. “That’s why I called (or wrote to) you!” Yikes.

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Don’t Lose the Contact Needle in Your Website Haystack

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needle in a promotional haystack

Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose? Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow!  Perfect!  But you search and search and don’t see a phone number. In fact, the links

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Ask and Track – a Simple Trick to Save Time or Money

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track your marketing

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week. A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200

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How Do You Get to (the Advocate’s Version of) Carnegie Hall?

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piano player

As the punchline goes…. Practice, practice, practice! It should not surprise you when I tell you that convincing a potential client to sign a contract to work with you requires the same thing: practice, practice, practice. I hear from so many new, wannabe advocates that they just can’t get a client to sign a contract, or they just hate asking for money and oh – yes! I do understand that!  Making those requests can be quite uncomfortable when doing so

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A Third Ba-a-a-ad Habit (with a Simple Fix)

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sheep

Over the past two weeks we’ve taken a look at a couple of bad habits that often come into play during a first conversation with a potential client, and some alternatives that will work far better: Overcoming Ba-a-a-ad Habits That Sabotage Your Success – this bad habit addresses being way too helpful. Another Ba-a-a-ad Habit That Will Sabotage Your Success – this one looks at the bad, bad idea of answering the “how much do you charge?” question with an

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