marketing and client acquisition

The Folly of a Free Consultation

1 Comment / 4 minutes of reading
samples of juice

In the past few days I’ve had occasion to check out more than one dozen websites created by advocates and care managers. Of those sites, all but two offered a “Free Consultation.” Say it ain’t so! Why? Because the great majority of these free consultation offers simply pave the road to failure. I know… most advocates and care managers who are new to business think that a “free sample” will convince people to work with them, sign a contract, send […]

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Aye, Aye, Aye – Don’t Begin with “I”!

Leave a Comment / 3 minutes of reading
fudge

One of the simplest and most important rules to effective marketing is one that is broken most frequently by advocates who don’t really understand a few marketing basics. Yet, it’s among the simplest to understand once it’s explained. Further, it’s quite easy to fix. Good, effective marketing is always about seeing the world through the eyes of our target audiences. What we tell them should be focused on THEM and THEIR needs, framed as the benefits to working with us.

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Making Sure Potential Clients Can’t Phone You

1 Comment / 3 minutes of reading
make your phone number easy to read

…. say what? I hope that title caught your attention. You’re thinking, “Woops! She didn’t check her title for errors!” But yes, I did check. I created a title that would catch your attention because chances are you are guilty of the very point I’m going to raise today. For the third time in the past month, I received a phone call from someone who was desperate to find an advocate.  As I always do, I patiently explained to her

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The Easiest Newsletter in the World

1 Comment / 5 minutes of reading
newsletter

Does the idea of sending a regular email newsletter to your small group of contacts make you cringe?  Maybe you would rather pull out all your fingernails?  That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter!  And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world. A quick disclaimer: what I’m not going to do today

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