time management

The Folly of a Free Consultation

1 Comment / 4 minutes of reading
samples of juice

In the past few days I’ve had occasion to check out more than one dozen websites created by advocates and care managers. Of those sites, all but two offered a “Free Consultation.” Say it ain’t so! Why? Because the great majority of these free consultation offers simply pave the road to failure. I know… most advocates and care managers who are new to business think that a “free sample” will convince people to work with them, sign a contract, send […]

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HIPAA or PIPEDA at Your Fingertips

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potholes

For all its good intentions, HIPAA (known as PIPEDA in Canada) is a pain in the backside. Yes, granted, what it’s intended to do is keep personal health/ medical information safe and away from the eyeballs and datasets it shouldn’t be seen in – a good thing. But of course, as we all know, the road to heaven is paved with all those good intentions… and here we are 25 and 20 years after their implementation, and that heaven-bound road

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How Building Your Practice Can Be as Simple as Answering “Why?”

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making a to-do list

A recent article in Inc. Magazine caught my eye. Science Says Add Just 1 Element to Your To-Do List to ‘Remarkably’ Improve Your Success Rate Just one element? Well, yes, although it’s maybe a wee bit more complicated than that. Yet, it is a simple idea, and easy enough to try out for a little while to see if it helps us get where we want to go. For those of us in the habit of creating To-Do lists regularly,

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Saving Your Practice (and Sleeping at Night)

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websites disappeared

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way. It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing. I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as

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The Easiest Newsletter in the World

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newsletter

Does the idea of sending a regular email newsletter to your small group of contacts make you cringe?  Maybe you would rather pull out all your fingernails?  That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter!  And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world. A quick disclaimer: what I’m not going to do today

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