I’m sure it seems as impossible to you as it does to me that we are almost into 2020. It’s seems like “Y2K” was just a blink of an eye ago – and here we are two decades later.
Many of us are thinking about how we’ll live our lives differently in 2020 than we have in years prior. So I thought I’d share with you some of the best advice I have received in years – something I’ve worked hard to implement, and have found that it has totally paid off. I hope it works as well for you as it has for me.
This week’s TIP is a reminder to us all – including myself! – because it’s too easy to violate this one word action step.
I cite it today because I was actually guilty of failing to do this myself – and then had to apologize, and fix the problem, a problem which, had I paid attention, would not have happened. I wasted her time, my time, and it took far more effort to fix the problem than it would have taken had I not made the error.
Fortunately the person I had not properly helped was understanding – much appreciated of course. But believe me, I’ll be far more careful in the future!
And hopefully, after reading this post, you will, too.
That one word action step is….
Sometimes it’s really tough to be able to estimate exactly how long work with a client will take.
Especially in the early years of your practice, and in particular when a client contacts you asking you to do something you know is within your competency, but you’ve never done for a (paid) client before, it’s almost impossible to assign an accurate amount of time to the project in front of you. Without the accurate amount of time, you will probably quote a way-too-low price for the work.
I call it “scope creep” – and thus (just in time for Halloween!) here is your tip to make sure you get paid, even when the scope of your work “creeps” past your estimate.
This is October. It appears the world has turned PINK in the name of breast cancer… as if someone spilled a lifetime supply of Pepto Bismol and it coated the world.
The breast cancer PWB (powers that be) have done a remarkable job with this branding of pink and breast cancer since their first year of pink in 1985. All that PINK does an extraordinary job of raising awareness for breast cancer research and its fundraising.
And thus – October spells “breast cancer.”
So what does that have to do with your advocacy practice?
You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week.
A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200 a month.
It’s worth every penny and every minute because you stay busy with new and existing clients…. right?
Maybe not! How do you know?