Does the idea of sending a regular email newsletter to your small group of contacts make you cringe? Maybe you would rather pull out all your fingernails?
That’s the reaction I get from so many when I suggest they could be issuing a regular newsletter! And I think I know why…. which is the point for today’s post. I’m going to help you develop the easiest newsletter in the world.
A quick disclaimer: what I’m not going to do today is to show you how to set up a true opt-in, opt-out newsletter sending system. I’ve added links below that can help you get started with those aspects. (You must be an APHA member to access them.)
What I will teach you is the easiest way in the world to add newsletter content your clients and potential clients will be interested in reading, so they will look forward to opening your newsletter each time it arrives in their inbox. Further, they may forward it to someone else, or share your info in some way because (ta da!) they remembered you are there to help them… which, of course, is the entire purpose of doing a newsletter to begin with.
People ask me frequently how it is I can be so organized, or how is it I get so much done. The answer is simple: my calendar.
Granted, my calendar – see above – looks like a mess! I use an Outlook calendar and can see one day at a time, or one week, or one month.
But it’s really not a mess at all. In fact, my calendar is OH SO useful. Because everything is recorded on it – and I do mean everything. From appointments, to reminders, to much of my to-do list. Everything.
I don’t leave anything to my memory that can be recorded on my calendar. Virtually nothing! Anything I need to do repeatedly, or on a certain date, or at a certain time, or even that just needs a memory jog – is on my calendar. That leaves room in my brain for important things as needed.
Today I invite you to begin doing the same. Here are some examples:
I’m sure it seems as impossible to you as it does to me that we are almost into 2020. It’s seems like “Y2K” was just a blink of an eye ago – and here we are two decades later.
Many of us are thinking about how we’ll live our lives differently in 2020 than we have in years prior. So I thought I’d share with you some of the best advice I have received in years – something I’ve worked hard to implement, and have found that it has totally paid off. I hope it works as well for you as it has for me.
This week’s TIP is a reminder to us all – including myself! – because it’s too easy to violate this one word action step.
I cite it today because I was actually guilty of failing to do this myself – and then had to apologize, and fix the problem, a problem which, had I paid attention, would not have happened. I wasted her time, my time, and it took far more effort to fix the problem than it would have taken had I not made the error.
Fortunately the person I had not properly helped was understanding – much appreciated of course. But believe me, I’ll be far more careful in the future!
And hopefully, after reading this post, you will, too.
That one word action step is….
Sometimes it’s really tough to be able to estimate exactly how long work with a client will take.
Especially in the early years of your practice, and in particular when a client contacts you asking you to do something you know is within your competency, but you’ve never done for a (paid) client before, it’s almost impossible to assign an accurate amount of time to the project in front of you. Without the accurate amount of time, you will probably quote a way-too-low price for the work.
I call it “scope creep” – and thus (just in time for Halloween!) here is your tip to make sure you get paid, even when the scope of your work “creeps” past your estimate.