time management

Ask and Track – a Simple Trick to Save Time or Money

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track your marketing

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week. A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200 […]

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The Third Question to Ask a Prospective Client

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A few months ago we looked at the FIRST question to ask a prospective client.  That first question is actually a self-defense move; making sure you aren’t getting yourself into a problem with someone who has been advocate-hopping and avoiding payment. Find that First Question to Ask a Prospective Client The second question to ask them is their first name. Yes. Just their first name at first, so they won’t think you are trying to delve into their personal business,

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The Solution to the Paralysis of Analysis

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image - taking a leap

Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis Wow!  What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap. So let’s take a look at that leap… Yes – it’s a biggie!  And while it’s not to be taken lightly,

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Finding Time (Squirrel!) is All in Your Attitude

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When I first began working for myself, I found lots of “things” that needed to be done. The phone rang – of course I needed to answer it! Email required immediate replies – or provided a link to something I just had to read, right then. Or, I needed to start dinner. Or I needed to water my plants. or… or… or…. I’m very easily distracted (“squirrel!”) and every little noise or interruption is far more fascinating than the one

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