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An Important – and Immediate – Pandemic-Related Marketing “Must-Do” for Advocates and Care Managers

Updated 3/26/20

Short and to the point today, as we continue to deal with coronavirus, both for our clients, and for keeping our practices afloat…

Of course, it may give a whole new meaning to VIRAL MARKETING! (so to speak!)

Be that as it may…  run, don’t walk, to your AdvoConnection profile, or website, or even your social media profiles, and…

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Use Your Calendar to Make You More Efficient, Effective, Creative, and Successful

People ask me frequently how it is I can be so organized, or how is it I get so much done. The answer is simple:  my calendar.

Granted, my calendar – see above – looks like a mess! I use an Outlook calendar and can see one day at a time, or one week, or one month.

But it’s really not a mess at all. In fact, my calendar is OH SO useful. Because everything is recorded on it – and I do mean everything. From appointments, to reminders, to much of my to-do list. Everything.

I don’t leave anything to my memory that can be recorded on my calendar. Virtually nothing! Anything I need to do repeatedly, or on a certain date, or at a certain time, or even that just needs a memory jog – is on my calendar. That leaves room in my brain for important things as needed.

Today I invite you to begin doing the same. Here are some examples:

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Who Are You and Why Are You Here?

Years ago I was invited to present a talk on Patient-Doctor Communications to a group of specialists. I was just one speaker during a many-day conference for thousands of doctors who had come in from all over the world.

Imagine my surprise when I was assigned to a large room, set up for 300 or more attendees. And imagine my even bigger surprise when it was standing room only!  What on earth?  Me?  Why would so many people care what I had to say?*

The even bigger surprise came about as I began speaking. I was setting the stage for them to walk into the exam room where the patient was waiting, with two pieces of advice: First, that they check that their nametags were turned out so the patient could read them (because, you know how often then are turned backwards and can’t be read?) And second, that they NOT be reading a chart or paperwork as they walk into the room. Instead they should look their patient in the eye, then introduce themselves, “Hello. I’m Dr. So-and-So,” then wait for a moment while the patient replied with her or his name.

The surprise?  That, immediately, half the attendees wrote that down!  I watched them as their heads bowed to their notes and their pens began in earnest to record my words. I was floored.

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Serchers Cant Spel – Let’s Make That Fact Work for Us!

As someone who was raised on the importance of spelling, the fact that correct spelling seems to have gone the way of the dinosaurs is a frustration!

Further:

  • We work in a world of medical words which can challenge the ability to spell.
  • Everyone is in a hurry, so rarely do people spell check their own writing. (And yes, I’m as guilty of that as anyone.)
  • Device text – meaning tiny keyboards and/or autocorrect – makes some communications impossible to decipher because spelling is either incorrect, or corrected to the wrong word.*
  • Acronyms are a problem, too – further exacerbated by autocorrect of acronyms. 

What a mess.  However!

While the writer and speller in me is appalled, the web developer in me says “Hey!  Let’s use this information to our benefit!”

So today’s tip will show you how to do that.

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If Prospective Clients Go Cross-eyed They Won’t Hire You

Does your practice focus on working with an older folks?  Patients, caregivers, adult children… If your work or marketing targets people over the age of 50 or 55, then this tip is for you.

Because… you may be sending them away without even realizing how or why – or importantly – what you can do instead.

Here’s why:

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