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Maximizing Your Star Power!

stars

Today we’re looking at ratings and reviews (testimonials, or endorsements – all of them) and best practices for where to place them. This question popped up recently when I noticed an APHA member’s email signature included a request for 5-star ratings on her Google listing. I asked her how she had chosen that particular ratings location. There are so many places a client can rate an advocate or care manager! Google is one. But ratings are also found on Yelp, […]

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HIPAA or PIPEDA at Your Fingertips

potholes

For all its good intentions, HIPAA (known as PIPEDA in Canada) is a pain in the backside. Yes, granted, what it’s intended to do is keep personal health/ medical information safe and away from the eyeballs and datasets it shouldn’t be seen in – a good thing. But of course, as we all know, the road to heaven is paved with all those good intentions… and here we are 25 and 20 years after their implementation, and that heaven-bound road

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Do You Make These Simple, Very Unprofessional, Errors?

scream

There are simple spelling or usage errors that advocates make – frequently! – that scream “UNPROFESSIONAL!” Do you make them? I have seen them in emails, on discussion boards, even on brochures and websites! Granted – they are common errors, and it’s entirely possible that potential clients or their loved ones would not realize they are errors. But if this sort of “small” detail escapes you, and someone knows it, what does it say about your attention to detail? What

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Saving Your Practice (and Sleeping at Night)

websites disappeared

Before I ever started working in healthcare or patient empowerment and advocacy, I almost learned this lesson the hard way. It was 2002. I owned a small marketing company – among the first-ever marketers to focus on small business web marketing. I managed about 15 websites in all, including my own sites, all hosted by the same company. In those days we didn’t worry about hackers or security; just space and bandwidth. There was no such term or description as

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