Be Your Own Billboard

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You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful. But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be! They see a person who looks like any […]

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Document, Document, Document

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documents

From your first contact with a potential client, whether it’s by phone or in person, keep track of what you learn and what you’ve promised. When you get started, you may think, “Why do I need to write down every detail? I can remember what I told him!”  But what if the prospective client doesn’t call you back for several weeks? Or what happens the minute you have a second client with similar needs? Even if it’s just an inquiry

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Help Your Clients Save Money on Income Taxes

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Here we are in the midst of income tax filing season. Those very organized among us have already filed their taxes. But most of us are either working on them, or are thinking about working on them, or are thinking that in a few days we’ll begin thinking about working on them…. So let’s take a momentary detour to talk about how you, through your advocacy practice, can be marvelously helpful to your clients, providing them with information about how

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Always Always Your First Response

2 Comments / 3 minutes of reading
backtrack

This is one of those tips that you’ve always known to be true. You just hadn’t thought about it so… well… pointedly. I was thinking about it because recently I found myself having to backtrack to make it work. Fortunately the opportunity to backtrack was available because I was replying to an email. Thank heavens I had not vocally inserted my foot! I had a second chance. What did I have to do? What required backtracking?

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How Your Voice Can Ruin Your Practice

1 Comment / 3 minutes of reading

“Oh honey! Let me see if I can button that for you!” Those were the words I heard on a recent visit to see a friend in an assisted living center. Then I watched “honey” cringe and roll her eyes… “I am NOT a child!” she snapped. “Elderspeak,” the tendency of younger people to speak to frail-appearing elders in a tone of voice not unlike baby talk makes me cringe, too. Hearing such baby talk to an older adult goes

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