Case Matters

Aha! I am guessing that you, as a health or patient advocate or care or even CASE manager, think this tip will address just that – case management – how you plan, handle, and track the work you do throughout a single patient’s case.

True?

Aha again! No! That’s not it.

Not that those things aren’t important – they most certainly are. In fact, all that planning, handling, and tracking is vitally important to the success of your work, and the improved outcomes of your client, and should be documented very carefully.

But that’s not today’s topic… today’s topic is just what the title says – it’s about case. In CASE you are confused…

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Come Again? Garbled Words Drive Prospective Clients Away

In any given week, I probably retrieve 15 or 20 business-related voice mails.

  • For at least half of them, I cannot understand the person’s name. Period.
  • Almost half leave their phone number so quickly that I have to go back through the voice mail several times to get the whole thing. 
  • There are always a few that I can never return because I cannot understand the phone number left for me no matter how many times I listen.
  • And then there are the ones that leave no phone number at all, but expect me to call them back anyway.

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Thinking Beyond Can Enhance Your Reputation and Make You a Hero

As independent advocates, we help clients who have encountered challenges with something related to their healthcare. That’s what we do. That’s our job.

But sometimes it’s those things we aren’t expected to do that can make us THE go-to person when someone needs healthcare assistance. Those extra touches that interface with our work, but aren’t the first things that come to mind when someone thinks of health or patient advocacy or care management.

For example….

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Great Promo: Getting a Heads UP! on Journalist Requests

One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately.

That sounds too easy, right?  “Oh sure. Like they are going to contact me and I’m going to answer them?”

Well – kind of.  At least it’s not much harder than that!

Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every subject imaginable, including health and medical care, the healthcare system, specific diseases or treatments, the horrors of medical care, the cost of healthcare, and other topics that PracticeUP! readers are knowledgeable about. Especially in a world of the 24/7 news cycle, all media wants to respond to the news immediately, or go in-depth on subjects that will garner their followers’ interest.

So the question isn’t about whether there is opportunity to be quoted or featured. The question is only – how can you make sure they know to talk to you? 

The simple answer is that you want to be notified, or want access to requests that address your specific expertise. You want a heads up when you are the right person to talk to the journalist.

I know of two different ways you can do that – both very simple:

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Where In the World Are You Today?

I used to wish I had a secretary or admin, if only to answer my phone!

These scenarios may sound familiar to you: 

  • You’re in the middle of writing up an assessment or report – and the phone rings.
  • Or, you finally take a vacation, and you keep getting phone messages that require a response – because your business is your brand, after all.
  • Or, you find yourself in meetings all day with not a minute to return a call.
  • Or, any of a dozen other scenarios where your time, on any given day, is committed, or just not your own. 

But the phone doesn’t stop. And you feel like you need to answer – or reply quickly…

I have found a solution that takes about one minute a day and works even better than having (or paying) someone to answer your phone!  As follows:

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