general business

Thinking Beyond Can Enhance Your Reputation and Make You a Hero

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patient worried in the hospital

As independent advocates, we help clients who have encountered challenges with something related to their healthcare. That’s what we do. That’s our job. But sometimes it’s those things we aren’t expected to do that can make us THE go-to person when someone needs healthcare assistance. Those extra touches that interface with our work, but aren’t the first things that come to mind when someone thinks of health or patient advocacy or care management. For example….

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Great Promo: Getting a Heads UP! on Journalist Requests

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Modern computer media devices concept: desktop monitor, office laptop, tablet PC and black glossy touchscreen smartphones with internet web business news on screen and stack of color newspapers isolated on white background

One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately. That sounds too easy, right?  “Oh sure. Like they are going to contact me and I’m going to answer them?” Well – kind of.  At least it’s not much harder than that! Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every

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Where In the World Are You Today?

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I used to wish I had a secretary or admin, if only to answer my phone! These scenarios may sound familiar to you:  You’re in the middle of writing up an assessment or report – and the phone rings. Or, you finally take a vacation, and you keep getting phone messages that require a response – because your business is your brand, after all. Or, you find yourself in meetings all day with not a minute to return a call.

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Be Professional AND Safe

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image - personal safety

When someone is desperate, afraid, frustrated, and therefore, possibly angry, they sometimes make choices that turn out to be dangerous to themselves and others. Smart advocates know that those descriptors can easily fit patients who feel as if there is no hope and no way forward.  Their plight may also be exacerbated if they are dependent on drugs they can no longer take (especially opioids) or if they feel as if there is a treatment that MIGHT help, but they

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The Solution to the Paralysis of Analysis

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image - taking a leap

Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis Wow!  What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap. So let’s take a look at that leap… Yes – it’s a biggie!  And while it’s not to be taken lightly,

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