marketing and client acquisition

Ask and Track – a Simple Trick to Save Time or Money

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track your marketing

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week. A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200 […]

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How Do You Get to (the Advocate’s Version of) Carnegie Hall?

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piano player

As the punchline goes…. Practice, practice, practice! It should not surprise you when I tell you that convincing a potential client to sign a contract to work with you requires the same thing: practice, practice, practice. I hear from so many new, wannabe advocates that they just can’t get a client to sign a contract, or they just hate asking for money and oh – yes! I do understand that!  Making those requests can be quite uncomfortable when doing so

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Overcoming Ba-a-a-ad Habits That Sabotage Your Success

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sheep

If I want to be a hand model, then I should not bite my fingernails. Agreed? If I stuff my face with cookies when I’m trying to lose weight, then I will probably not lose much. Right? If I can’t sleep and I keep drinking coffee, then I may be preventing myself from falling asleep. Not a good idea! Not unlike the effects of these bad habits, over the years, I’ve identified many B-A-A-D habits that stand stand squarely in

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Case Matters

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alphabet

Aha! I am guessing that you, as a health or patient advocate or care or even CASE manager, think this tip will address just that – case management – how you plan, handle, and track the work you do throughout a single patient’s case. True? Aha again! No! That’s not it. Not that those things aren’t important – they most certainly are. In fact, all that planning, handling, and tracking is vitally important to the success of your work, and

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