Seems like an odd question, right? Why would you want to think about going out of business?
Simple. Because many of your most important business decisions, especially early ones, should be at least partially dependent on what you plan to do eventually with your business.
One of your goals as a business / practice owner is to be sure your name becomes synonymous with excellence and expertise. That’s true whether you’re talking about excellence and expertise for current or potential clients, or fellow advocates and care managers.
This concept supports your reputation and branding, the professionalism of your work, and the marketing of your abilities.
One way you can make your name known is by intelligent comment on other people’s blogs and articles. When you are roaming the web and learning about the healthcare system, or reading the news, or finding TIPS – often you’ll see a comment box at the bottom of the page, providing you with the ability to showcase your thoughtful response.
A website is not a field of dreams! Just because you’ve got one, doesn’t mean anyone can find it – or you.
The higher you rank in a web search engine, the more apt you are to be found by potential clients. That’s more business, and more income! So spending a few minutes to help yourself rank higher is definitely a good use of your time.
There are many fairly simple ways you can improve your ranking in search engines. They include using specific keywords and phrases, and other SEO (Search Engine Optimization) tactics. (APHA members can find good SEO information here.)
But one of them is frequently overlooked and takes only a few minutes of your time each week. It’s called Creating Authority.
As a professional, you should be using a professional email address, not a personal or shared email address.
Good to use: email@example.com
Not good to use: firstname.lastname@example.org or email@example.com
Further, whenever possible, use an email address that associates with your advocacy or care management website (like “janesadvocacy.com” found above) rather than using an email address available to anyone and everyone.