marketing and client acquisition

Great Promo: Getting a Heads UP! on Journalist Requests

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Modern computer media devices concept: desktop monitor, office laptop, tablet PC and black glossy touchscreen smartphones with internet web business news on screen and stack of color newspapers isolated on white background

One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately. That sounds too easy, right?  “Oh sure. Like they are going to contact me and I’m going to answer them?” Well – kind of.  At least it’s not much harder than that! Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every […]

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The Third Question to Ask a Prospective Client

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A few months ago we looked at the FIRST question to ask a prospective client.  That first question is actually a self-defense move; making sure you aren’t getting yourself into a problem with someone who has been advocate-hopping and avoiding payment. Find that First Question to Ask a Prospective Client The second question to ask them is their first name. Yes. Just their first name at first, so they won’t think you are trying to delve into their personal business,

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The Solution to the Paralysis of Analysis

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image - taking a leap

Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis Wow!  What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap. So let’s take a look at that leap… Yes – it’s a biggie!  And while it’s not to be taken lightly,

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Be Your Own Billboard

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You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful. But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be! They see a person who looks like any

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