Does your practice focus on working with an older folks? Patients, caregivers, adult children… If your work or marketing targets people over the age of 50 or 55, then this tip is for you. Because… you may be sending them away without even realizing how or why – or importantly – what you can do instead. Here’s why:
If Prospective Clients Go Cross-eyed They Won’t Hire You Read More »
When I have a good meal at a restaurant, I leave a good tip. I remember back to my college days when I waited tables between classes and studying… I know how much a good tip meant to me then. You may have had the same experience! When we work with clients to provide life, health, and money-saving service, they don’t leave us a tip, of course. We bill them, and they pay us. But for most, their gratitude goes
Let Others Sing Your Praises Read More »
This is October. It appears the world has turned PINK in the name of breast cancer… as if someone spilled a lifetime supply of Pepto Bismol and it coated the world. The breast cancer PWB (powers that be) have done a remarkable job with this branding of pink and breast cancer since their first year of pink in 1985. All that PINK does an extraordinary job of raising awareness for breast cancer research and its fundraising. And thus – October
Use the Calendar for Your Marketing Read More »
… Everywhere a hacker, hacker! And if you think you and your practice aren’t affected by hackers, there is one way you could be, without even realizing it. Hackers are experts at getting inside website code, and they do it constantly. In fact, on any given day, among PracticeUP! websites and sister websites, hacking attempts are made hundreds of times EACH DAY. Hackers are typically trying to accomplish a few things: Steal credit card information. Steal identity information including not
Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose? Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow! Perfect! But you search and search and don’t see a phone number. In fact, the links
Don’t Lose the Contact Needle in Your Website Haystack Read More »
