One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately.
That sounds too easy, right? “Oh sure. Like they are going to contact me and I’m going to answer them?”
Well – kind of. At least it’s not much harder than that!
Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every subject imaginable, including health and medical care, the healthcare system, specific diseases or treatments, the horrors of medical care, the cost of healthcare, and other topics that PracticeUP! readers are knowledgeable about. Especially in a world of the 24/7 news cycle, all media wants to respond to the news immediately, or go in-depth on subjects that will garner their followers’ interest.
So the question isn’t about whether there is opportunity to be quoted or featured. The question is only – how can you make sure they know to talk to you?
The simple answer is that you want to be notified, or want access to requests that address your specific expertise. You want a heads up when you are the right person to talk to the journalist.
I know of two different ways you can do that – both very simple: