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Serchers Cant Spel – Let’s Make That Fact Work for Us!

dinosaur

As someone who was raised on the importance of spelling, the fact that correct spelling seems to have gone the way of the dinosaurs is a frustration! Further: We work in a world of medical words which can challenge the ability to spell. Everyone is in a hurry, so rarely do people spell check their own writing. (And yes, I’m as guilty of that as anyone.) Device text – meaning tiny keyboards and/or autocorrect – makes some communications impossible to […]

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Use the Calendar for Your Marketing

calendar

This is October. It appears the world has turned PINK in the name of breast cancer… as if someone spilled a lifetime supply of Pepto Bismol and it coated the world. The breast cancer PWB (powers that be) have done a remarkable job with this branding of pink and breast cancer since their first year of pink in 1985. All that PINK does an extraordinary job of raising awareness for breast cancer research and its fundraising. And thus – October

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Emailing to Groups – What Is or Isn’t Kosher

avoid sending spam

Last week, my neighbor sent an email to a group of almost 50 people. She asked us to donate to a specific charity in honor of a neighbor who had died because she thought it would be a nice thing to do. She wanted them all to send their checks, made out to her. She would cash them and send one large donation. There are so many things wrong with her method! As well-meaning as she was, she now has

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Ask and Track – a Simple Trick to Save Time or Money

track your marketing

You have a website. You are listed in multiple directories. Your Facebook page and Twitter feeds stay active. You spoke to the Rotary Club and your local Chamber of Commerce. You send an email newsletter once a month to your list of subscribers. And you blog your little fingers off every other week. A good estimate of your marketing time spent might be 20 hours a month. A good estimate of your marketing costs might be an average of $200

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