tools

Come Again? Garbled Words Drive Prospective Clients Away

Leave a Comment / 3 minutes of reading
frustrated on the phone image

In any given week, I probably retrieve 15 or 20 business-related voice mails. For at least half of them, I cannot understand the person’s name. Period. Almost half leave their phone number so quickly that I have to go back through the voice mail several times to get the whole thing.  There are always a few that I can never return because I cannot understand the phone number left for me no matter how many times I listen. And then […]

Come Again? Garbled Words Drive Prospective Clients Away Read More »

Great Promo: Getting a Heads UP! on Journalist Requests

Leave a Comment / 3 minutes of reading
Modern computer media devices concept: desktop monitor, office laptop, tablet PC and black glossy touchscreen smartphones with internet web business news on screen and stack of color newspapers isolated on white background

One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately. That sounds too easy, right?  “Oh sure. Like they are going to contact me and I’m going to answer them?” Well – kind of.  At least it’s not much harder than that! Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every

Great Promo: Getting a Heads UP! on Journalist Requests Read More »

Where In the World Are You Today?

Leave a Comment / 3 minutes of reading

I used to wish I had a secretary or admin, if only to answer my phone! These scenarios may sound familiar to you:  You’re in the middle of writing up an assessment or report – and the phone rings. Or, you finally take a vacation, and you keep getting phone messages that require a response – because your business is your brand, after all. Or, you find yourself in meetings all day with not a minute to return a call.

Where In the World Are You Today? Read More »

The Third Question to Ask a Prospective Client

Leave a Comment / 3 minutes of reading

A few months ago we looked at the FIRST question to ask a prospective client.  That first question is actually a self-defense move; making sure you aren’t getting yourself into a problem with someone who has been advocate-hopping and avoiding payment. Find that First Question to Ask a Prospective Client The second question to ask them is their first name. Yes. Just their first name at first, so they won’t think you are trying to delve into their personal business,

The Third Question to Ask a Prospective Client Read More »

The Solution to the Paralysis of Analysis

Leave a Comment / 3 minutes of reading
image - taking a leap

Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis Wow!  What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap. So let’s take a look at that leap… Yes – it’s a biggie!  And while it’s not to be taken lightly,

The Solution to the Paralysis of Analysis Read More »

→←
Scroll to Top