Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis
Wow! What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap.
So let’s take a look at that leap…
Yes – it’s a biggie! And while it’s not to be taken lightly, there are some truths that might help you take the leap.
First – let’s define it:
You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful.
But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be!
They see a person who looks like any other generic person. Your mission should be to improve that impression.
So how can you be your own billboard? The person who becomes recognized as more than a generic person? In this case, I’m thinking about some of the ways you can showcase your brand physically.
No, not real highway billboards. And no, no one is asking you to wear sandwich boards!
Rather, these are ways of showcasing your name and brand personally, beyond online, or even on business cards….
Seems like an odd question, right? Why would you want to think about going out of business?
Simple. Because many of your most important business decisions, especially early ones, should be at least partially dependent on what you plan to do eventually with your business.
One of your goals as a business / practice owner is to be sure your name becomes synonymous with excellence and expertise. That’s true whether you’re talking about excellence and expertise for current or potential clients, or fellow advocates and care managers.
This concept supports your reputation and branding, the professionalism of your work, and the marketing of your abilities.
One way you can make your name known is by intelligent comment on other people’s blogs and articles. When you are roaming the web and learning about the healthcare system, or reading the news, or finding TIPS – often you’ll see a comment box at the bottom of the page, providing you with the ability to showcase your thoughtful response.