branding and reputation

Solve the Mystery – Don’t Make Them Guess!

Not long ago, an email arrived from an advocate with a flyer attached. Her email contained one line, “I wanted you to see it. All thoughts appreciated.” Then, a few days later, I received a voice mail message from someone else, “Call me back. 555-456-7890”  In both cases I was reminded of my ex-husband….

More Professional Email Tips

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A few months ago, we looked at creating a professional email address – just the address itself, and not the practicality of how it might be used. Today’s tip fills in that practicality gap, because there have been a handful of times in the past couple of weeks where email addresses became a headache to deal with! Whether you are just beginning to develop your practice, or you’ve been working in advocacy for a while and think a change is …

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Thinking Beyond Can Enhance Your Reputation and Make You a Hero

patient worried in the hospital

As independent advocates, we help clients who have encountered challenges with something related to their healthcare. That’s what we do. That’s our job. But sometimes it’s those things we aren’t expected to do that can make us THE go-to person when someone needs healthcare assistance. Those extra touches that interface with our work, but aren’t the first things that come to mind when someone thinks of health or patient advocacy or care management. For example….

Great Promo: Getting a Heads UP! on Journalist Requests

Modern computer media devices concept: desktop monitor, office laptop, tablet PC and black glossy touchscreen smartphones with internet web business news on screen and stack of color newspapers isolated on white background

One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately. That sounds too easy, right?  “Oh sure. Like they are going to contact me and I’m going to answer them?” Well – kind of.  At least it’s not much harder than that! Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every …

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The Third Question to Ask a Prospective Client

A few months ago we looked at the FIRST question to ask a prospective client.  That first question is actually a self-defense move; making sure you aren’t getting yourself into a problem with someone who has been advocate-hopping and avoiding payment. Find that First Question to Ask a Prospective Client The second question to ask them is their first name. Yes. Just their first name at first, so they won’t think you are trying to delve into their personal business, …

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