One of the easiest ways to promote your expertise and/or your advocacy or care management practice is to watch for requests from journalists, then respond appropriately.
That sounds too easy, right? “Oh sure. Like they are going to contact me and I’m going to answer them?”
Well – kind of. At least it’s not much harder than that!
Journalists, writers, reporters, authors – anyone who works to provide content for media is on the constant lookout for experts in every subject imaginable, including health and medical care, the healthcare system, specific diseases or treatments, the horrors of medical care, the cost of healthcare, and other topics that PracticeUP! readers are knowledgeable about. Especially in a world of the 24/7 news cycle, all media wants to respond to the news immediately, or go in-depth on subjects that will garner their followers’ interest.
So the question isn’t about whether there is opportunity to be quoted or featured. The question is only – how can you make sure they know to talk to you?
The simple answer is that you want to be notified, or want access to requests that address your specific expertise. You want a heads up when you are the right person to talk to the journalist.
I know of two different ways you can do that – both very simple:
A few months ago we looked at the FIRST question to ask a prospective client. That first question is actually a self-defense move; making sure you aren’t getting yourself into a problem with someone who has been advocate-hopping and avoiding payment.
Find that First Question to Ask a Prospective Client
The second question to ask them is their first name. Yes. Just their first name at first, so they won’t think you are trying to delve into their personal business, or their situation too far, before they are ready. Should the call progress and you know they’ll be comfortable sharing their last name, too, then it will be time to ask more.
And then – Question #3 – this is a question to help you too! Asking this question, and getting an accurate-as-possible answer can help you save time, money, and frustration.
What’s that question?
When someone is desperate, afraid, frustrated, and therefore, possibly angry, they sometimes make choices that turn out to be dangerous to themselves and others.
Smart advocates know that those descriptors can easily fit patients who feel as if there is no hope and no way forward. Their plight may also be exacerbated if they are dependent on drugs they can no longer take (especially opioids) or if they feel as if there is a treatment that MIGHT help, but they can’t avail themselves of it.
Desperate times lead to desperate measures – and those measures can be dangerous to advocates who don’t take steps to keep themselves safe.
Years ago, I wrote on the APHA Blog: Just Can’t Throw the Switch? The Analysis of Paralysis
Wow! What a nerve I touched with the point — that sometimes we spend so much time worrying about what might happen if we attempt something big (like starting a new business) that we are too paralyzed to actually take the leap.
So let’s take a look at that leap…
Yes – it’s a biggie! And while it’s not to be taken lightly, there are some truths that might help you take the leap.
First – let’s define it:
You are your own best marketing – just you. You are friendly. You are helpful. You are knowledgeable and resourceful.
But take a moment to think through all the places you see dozens or hundreds or thousands of people who don’t know one single thing about you, much less that you can help them find improved medical care. They have no idea how friendly, helpful, or knowledgeable and resourceful you can be!
They see a person who looks like any other generic person. Your mission should be to improve that impression.
So how can you be your own billboard? The person who becomes recognized as more than a generic person? In this case, I’m thinking about some of the ways you can showcase your brand physically.
No, not real highway billboards. And no, no one is asking you to wear sandwich boards!
Rather, these are ways of showcasing your name and brand personally, beyond online, or even on business cards….