marketing and client acquisition

Serchers Cant Spel – Let’s Make That Fact Work for Us!

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dinosaur

As someone who was raised on the importance of spelling, the fact that correct spelling seems to have gone the way of the dinosaurs is a frustration! Further: We work in a world of medical words which can challenge the ability to spell. Everyone is in a hurry, so rarely do people spell check their own writing. (And yes, I’m as guilty of that as anyone.) Device text – meaning tiny keyboards and/or autocorrect – makes some communications impossible to […]

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Let Others Sing Your Praises

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singer

When I have a good meal at a restaurant, I leave a good tip. I remember back to my college days when I waited tables between classes and studying… I know how much a good tip meant to me then. You may have had the same experience! When we work with clients to provide life, health, and money-saving service, they don’t leave us a tip, of course. We bill them, and they pay us. But for most, their gratitude goes

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Use the Calendar for Your Marketing

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calendar

This is October. It appears the world has turned PINK in the name of breast cancer… as if someone spilled a lifetime supply of Pepto Bismol and it coated the world. The breast cancer PWB (powers that be) have done a remarkable job with this branding of pink and breast cancer since their first year of pink in 1985. All that PINK does an extraordinary job of raising awareness for breast cancer research and its fundraising. And thus – October

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Don’t Lose the Contact Needle in Your Website Haystack

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needle in a promotional haystack

Say you need to find a lawyer to help you draw up your contracts for your new advocacy practice. Which experience would you choose? Experience #1: You do a search and you arrive at Attorney Option #1’s website. You see friendly, professional faces. You see testimonials from happy clients. You see descriptions of services, one of which is “Legal Support for Small Businesses”… Wow!  Perfect!  But you search and search and don’t see a phone number. In fact, the links

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